I Guess Facebook is all right...

I don’t like Facebook, that’s my blunt opinion. In middle school I was all about taking hundreds of pictures, editing them and sharing them all over my timeline. I created a new album for every occasion in my life, it was obnoxious. However, as I got older and new social media platforms emerged, I quickly abandoned Facebook for the simpler photo sharing apps. Being a Public Relations major and Social Media minor, I realize that I will eventually have to make amends with my neglected Facebook page. In the “Social Media Marketing Workbook” author Jason McDonald provides a few good reasons why.

McDonald’s first argument supporting Facebook as the best platform for social media marketing is the outreach. Facebook is, by far, the largest platform with over one billion users. Just about every person you meet, regardless of geographic background, has an account. Not to mention countless companies and organizations. Next, McDonald says, “Once you understand the dynamics of Facebook, you’ll more easily understand the dynamics of other social media.” In other words, Facebook is the "gateway drug" of social media. Lastly, he talks about Edgerank, which is a system that rewards users for posting content that other users interact with. Whether you’re using Facebook personally or for a company, it’s important to know and understand your followers and public’s interests.

So download the app, log yourself in and dust off the cobwebs. Facebook is important.