27 Types of Conversation

Our lives revolve around our ability to communicate. Whether it’s through words, body language, technology, writing or social media, we are constantly giving messages that are received and translated by others. Conversation is often considered a simple task but can carry much greater weight than we ever imagined. A simple word selection can change the entire meaning of a phrase. The medium or platform used can also change the significance conveyed through a conversation. So in a world where billions of messages are being shared each day, how can we make sense of the important communication that affects our company and ourselves specifically? In the book “Measure What Matters” author Katie Paine lists 27 types of conversation used on social media platforms. Being able to identify the form of conversation is the first step to properly decoding its meaning. 

1. Acknowledging receipt of information
2. Advertising something
3. Answering a question
4. Asking a question
5. Augmenting a previous post
6. Calling for action
7. Disclosing personal information
8. Distributing media
9. Expressing agreement
10. Expressing criticism
11. Expressing support
12. Expressing surprise
13. Giving a heads-up
14. Responding to criticism
15. Giving a shoutout
16. Making a joke
17. Making a suggestion
18. Making an observation
19. Offering a greeting
20. Offering an opinion
21. Putting out a “Wanted for Free” ad
22. Rallying support
23. Recruiting people
24. Showing dismay
25. Soliciting comments
26. Soliciting help
27. Starting a poll